Study reveals new picture of Jewish ‘next gen’ major donors
An
Israeli woman prepares packages of food to give to the poor for the Jewish
holiday of Passover in Ashdod, Israel. ©Shutterstock
|
A recent report from 21/64
and the Dorothy A. Johnson Center for
Philanthropy at Grand Valley State University reveals a new picture of the
major Jewish donors of tomorrow. The report, Next
Gen Donors: The Future of Jewish Giving, examines the causes these next
gen donors care about, how they approach their giving and how their approach
differs from the generations that came before them, with important implications
for the Jewish organizations that seek their support.
Drawing from the research reported in Next
Gen Donors: Respecting Legacy, Revolutionizing Philanthropy, released
in February, this new report offers in-depth information and insights as a new
generation of Jewish donors starts their giving, revealing how these donors
will affect the philanthropy community for decades to come. Through analysis of
national survey responses and dozens of direct, candid statements from Jewish
next gen donors, the report reveals:
- • Jewish next gen donors do give to Jewish causes. Despite research that new generations of the Jewish community are less involved in formal religious practice than previous generations, these next gen donors continue to fund Jewish organizations, identifying religious and faith-based organizations as the second most common area of their giving.
- • Jewish next gen donors are driven by values. Inherited values drive these donors in their philanthropy, values often learned from parents and grandparents. Jewish next gen donors report seeking a balance between honoring and respecting their family legacy while looking for new ways to make an impact.
o
Jewish
next gen donors are eager to be more formally involved in family philanthropy.
These donors report not being as involved in their families’ giving as they
would like to be and striving for a more active role. Many Jewish next gen
donors, frustrated by the lack of formal engagement in their own families,
often look elsewhere for meaningful philanthropic engagement and experience.
o
Jewish
next gen donors seek to revolutionize philanthropy. Like most next gen
donors, Jewish next gen donors are seeking new, innovative ways to maximize the
impact of their giving, exploring more hands-on experiences and shifting to
more peer-oriented giving.
“Many Jewish organizations and Jewish families are
reevaluating how to engage the emerging generation of Jewish donors who will
carry the legacy of Jewish family giving into the future,” said
Michael Moody,
Frey Foundation Chair for Family Philanthropy at the Johnson Center for
Philanthropy. “The new findings from this study help advance our thinking about
how these Jewish next gen donors want to be engaged, either by the
organizations they support or within their own families.”
Michael Moody |
"Despite concerns from the community that the next
generation of Jewish funders are less involved in Jewish giving, the results
from our study provide an optimistic view,” said Sharna Goldseker, managing director
of 21/64. “As the surveys reveal, not only are Jewish next gen donors committed
to supporting Jewish organizations, they want to be even further involved in
substantive and meaningful ways.”
The report was made possible by the support of the Joyce and
Irving Goldman Family Foundation, Max M. and Marjorie S. Fisher Foundation and Morningstar
Foundation, with collaboration from the Jewish Funders Network.
Labels: Jewish causes, Jewish donors, Michael Moody, next gen donor, Sharna Goldseker
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